Business Alert at 9:00am With CVA – Cash Flow Tip – Margins Matter

Test higher prices on some of the products and services you sell.

A small increase in prices can often produce a big increase in profits. For example, if you currently have a 40% gross profit margin, and you have a 10% price increase, you could have your sales drop by 20% and you will still have the same total gross profit dollars as you had before.

Imagine your cash flow if your sales don’t drop….